We are proud and excited to present our new visual identity. This update not only reflects who we are today but also where we are headed. Our brand is our story, and through these new guidelines, we are creating a unified and consistent identity that is both inspiring and engaging.
Guide to Hartic
Our new brand is not just an update of colors and logos; it’s a promise to become even better for you as a customer. By creating a consistent and clear identity, we’re strengthening our communication, making it easier for you to understand who we are and what we stand for. We want to build recognition and trust, no matter where you encounter us, as we support you in creating a better work environment—every day!
The updated brand guidelines are more than just rules—they’re a roadmap for building a strong and recognizable brand that both we and you, our customer, can be proud of.
Core values as a guiding principle
We have distilled the essence of Hartic into three core values.
Brave
We are innovators who constantly push the boundaries of what is possible in the field of occupational health and safety. Through our scientifically grounded platform and data-driven solutions, we help our customers stay one step ahead. We dare to explore new paths and look to the future with the goal of simplifying complex processes and delivering measurable results. Our boldness means that we don’t just meet expectations—we set new standards.
Safe
We foster a sense of security by providing our customers with the tools they need to manage their work environment systematically and effectively. Our platform ensures that everyone stays informed and knows what needs to be done, which builds a strong sense of community and commitment. We want to be seen as a stable and trustworthy partner that creates the conditions for success and well-being at every level.
Together
We build and strengthen relationships—between individuals, groups, and organizations. By focusing on collaboration and dialogue, we create workplaces where people thrive, grow, and perform well together. We are relationship builders who help our clients achieve long-term, sustainable success through human and organizational connections.
We value a culture of collaboration and inclusion, where we work together to achieve our goals and continuously build strong, long-term relationships both internally and externally.
These aren’t just empty words. They truly guide both our day-to-day work and how we develop solutions that help our customers grow and thrive.
A logo with a soul: The Loop
Our logo is more than just a visual symbol. Together with our brand mark, the Loop, it creates a presence that is both modern and meaningful. Inspired by a rope, the Loop represents connection, relationships, and balance. The rope binds us together and symbolizes the personal journey—from challenge to success, with Hartic by your side.
And if you look closely, you’ll see a subtle “h” in the Loop—a discreet yet unmistakable reminder of who we are.
Colors that symbolize well-being and sustainability
Our green hues, ranging from the bold, lighter primary shade to the darker tone, convey balance, growth, and sustainability. They stand out, attract attention, and create a clear sense of recognition in any context. We’re also introducing our certification, The Hartic Mindset. It’s our seal of quality and commitment, a symbol of your excellent work in improving your work environment—an effort that extends far beyond the office walls.
Let’s revisit our certification in the near future.
The flowing lines of our visual language, with their peaks, valleys, and knots, symbolize the dynamics of life and human relationships. They are intended to convey a sense of movement, harmony, and growth—the essence of systematic workplace safety efforts.
Together, we shape the future
This brand update is an important milestone for us. It serves as a reminder of who we are and what we strive for: to create workplaces where people feel passionate and perform at their best.
What do you think of our new brand identity? We look forward to hearing your thoughts and continuing to create value together!
